Visual identity
Your image is the first impression – let’s make sure it’s unforgettable.
We often hear this kind of statement. It’s true, and it sounds great.
But how do you actually create an “unforgettable” image? And what exactly defines your image?
Why do you need a “visual identity”?
What you really need is not just a logo, but a brand identity.
Do you have a clear vision of your purpose, your business?
Do you understand the market you operate in and your competitors?
These are essential questions, and I will guide you through them to create a brand image that makes you unique, sets you apart, and faithfully represents your company and its values.
In other words, logo design itself isn’t just about “drawing a logo”.
There’s a whole process of research and strategic thinking behind it.
A brand identity concept includes, among other things, a brand guidelines document: we define your colors, typography pairings, best practices and mistakes to avoid—in short, all the elements that will shape your brand image.
Depending on how and where you promote your business, this is something to take seriously, because your visual identity will play a key role in your communication and marketing.
What exactly is included a Brand identity design?
We offer 2 packages depending on your needs →
Premium Branding
Timeline: 4 to 6 weeks
A complete visual identity to translate your universe and make all your communication tools look professional and consistent.
INCLUDED
✔️ Business foundations realignment + strategic research
✔️ Main logo
✔️ Secondary logo
✔️ Icon logo / Submark
✔️ Typography system
✔️ Color system
✔️ Custom visual elements if needed (backgrounds, patterns…)
✔️ 3 rounds of revisions
✔️ One additional asset of your choice*
✔️ Full brand guidelines: your complete usage guide
*Optional asset: business card, simple flyer, invitation, banner or social media graphic, or any other printable/digital material of your choice.
Essential Branding
Timeline: 3 to 4 weeks
A visual identity for smaller budgets—with just as much impact.
INCLUDED
✔️ Business foundations realignment + strategic research
✔️ Main logo
✔️ Secondary logo✔️ Icon logo / Submark✔️ Typography system
✔️ Color system✔️ Custom visual elements if needed (backgrounds, patterns…)
✔️ 3 rounds of revisions✔️ One additional asset of your choice*
✔️ Full brand guidelines: your complete usage guide
We offer these packages to provide more transparency to our clients.
However, each brand is unique, and we will build a custom offer tailored to your needs and vision.
Feel free to contact us for a personalized quote.
Then, how does it work?
- Questionnaire / Workshop
To start, I’ll ask you a series of questions to fully understand your business.
This is an essential step because it allows me to gather all the information necessary to create your brand identity. - Moodboard
Once I receive 50% of the deposit and analyze the market in which your company operates, I’ll give you access to our client portal on Notion, where we will centralize all the information. Then I’ll move on to the most creative part: the design.
I’ll use all the information you’ve provided to create a moodboard—a board composed of images, textures, text, and colors to convey a precise style or atmosphere. At this stage, I’ll propose 1 to 3 moodboards so you can choose the creative direction for your brand. - Logo Design
Once the moodboard is approved, I can start designing your logo.
I’ll send you my proposal so you can review it and, if necessary, we’ll make adjustments.
You’re entitled to 3 rounds of revisions. Once the logo is approved, we’ll finalize the brand usage guide. - Brand guidelines
Your brand wouldn’t be complete without a clear manual, right?
That’s why I provide all my clients with a detailed brand guidelines document.
It covers your entire visual identity, presents your logos, and explains how to use them with concrete examples (mockups).
It also includes all the information about typography, color palette, and communication materials related to your brand. - Files Delivery
Once the final payment is made, I’ll prepare all the assets and deliver your brand-new identity, ready to use!
A la carte
To complement your branding, if you need additional assets such as a website, a packaging design or a personnalized illustration, just contact us.
Depending on the complexity of the design required, we’ll agree on a price together and discuss the best possible options!