Branding & Visual identity
A clear, cohesive and strategic visual identity,
crafted to support your brand’s growth.
You have a vision, a universe, a passion.
But for the world to recognise you, to feel your energy , you need more than just a logo.
What you truly need is a brand identity: It means clarifying your visual positioning to build a brand that is cohesive, aligned, and strategic.
Studio Nüwa is a design studio based in Switzerland, specialised in elegant, strategic, and minimalist visual identities.
Why you need a strategic visual identity
Do you have a clear vision of your business?
Do you understand the market you’re in and the competitors you’re up against?
Studio Nüwa supports you through a deeper reflection around your values, your positioning, your ambitions, and your market.
Because creating a logo isn’t just drawing a symbol,
and creating a brand identity isn’t just choosing pretty fonts and colors.
It’s about defining a strategic visual identity aligned with your brand’s positioning and goals.
Building a visual system that works across all your communication.
A well-designed brand guideline (colors, typography, tone of voice, visual codes, usage rules) ensures a coherent and professional image that allows you to:
✓ Increase brand recognition
✓ Strengthen consistency across touchpoints
✓ Reach and attract your target audience
✓ Streamline your marketing efforts
A strong visual identity becomes a force
that works for you, every single day.
Who is this service for?
This service is designed for creators and brands seeking a visual identity that is professional, coherent, and aligned.
Whether you are launching a new business or strengthening an existing brand, the goal is always the same:
to create an authentic, clear and memorable universe.
Wellness, beauty & lifestyle brands
Coffee shops, roasters, restaurants & gastronomy projects
Artisans, creative studios & makers
Independent entrepreneurs & growing small businesses
Established companies and Institutions aiming to elevate their visual identity
What is included in a full brand identity?
We offer two packages, depending on your needs →
Premium Branding
Timeline: 4 to 6 weeks
A complete visual identity to express your universe and make all your communication tools coherent and professional.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo
✔ Logo icon
✔ Typography system
✔ Colour system
✔ Custom visual elements if needed (illustrations, patterns…)
✔ 3 rounds of revisions
✔ One asset of your choice*
✔ Full brand guidelines: your complete usage guide
*Optional asset: business card, simple flyer, invitation, banner or social media visual, or any equivalent printed/digital support.digital de votre choix
Essential Branding
Timeline: 3 to 4 weeks
A visual identity for smaller budgets, with the same level of impact.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo✔️ Icon logo
✔ Typography system
✔ Colour system✔️ Custom visual elements if needed (background, pattern…)
✔️ 3 rounds of revisions✔️ One asset of your choice✔️ Simplified brand guidelines
We offer these packages to ensure full transparency.
However, every brand is unique.
We will adjust the offer according to your needs and your vision.
What happens next?
1. Questionnaire / Workshop
We begin with an exchange to understand your business, audience, objectives and positioning.
This phase helps align the project, clarify expectations and define a solid foundation before moving into creation.
2. Moodboard / Art Direction
Once the 50% deposit is received, you gain access to your client space on Notion where everything is centralised.
We develop one to two moodboards to define the visual direction of the project, including styles, colors, textures and references.
This step ensures that we share the same vision before moving forward with design.
3. Logo Design
Based on the approved direction, we develop the logo proposals.
You have up to 3 rounds of revisions.
We then refine the selected concept together through up to three revision rounds, allowing the design to evolve and be precisely adjusted.
4. Brand Guidelines
Once the logo is validated, we build the complete visual system:
Colors, typography, logo variations, usage rules, examples and best practices.
This document ensures visual consistency across all applications, over time.
5. Final Delivery
You receive all final files for both print and digital use. Your visual identity is ready to be deployed across all relevant media.
A Guide to Preparing Your Visual Identity
Planning a branding or rebranding project, but unsure where to start or what budget to anticipate?
To help you gain clarity before moving forward, Studio Nüwa has created a clear, practical guide designed to support you in preparing your visual identity project.
Inside the guide, you’ll find:
✦ The key stages of a visual identity project, from briefing to final delivery
✦ A ready-to-use checklist to help you prepare and brief your designer with confidence
✦ Realistic budget ranges for the Swiss and European markets
Looking for a branding approach tailored to the world of specialty coffee?
Discover our dedicated process for roasters, cafés and coffee-related brands →
A la carte
To complement your branding, if you need additional assets, such as a website, packaging design or custom illustration, simply contact us.
Depending on the complexity of the design, we will discuss the best options and define a personalised quote.