In branding, typography is often seen as a purely aesthetic choice.As if selecting a beautiful typeface, a consistent size, and a clear hierarchy were enough. But in reality, typography is not just seen. It is felt. A recent study by Kulczynski & Hook (2023) reveals something fascinating:typographic choices directly influence how safe a product feels….
Visual Storytelling in Specialty Coffee: A Tactical Brand Toolkit Building a compelling specialty coffee brand is about strategy and storytelling in every visual touchpoint. Beyond theory, here’s a toolkit to design, plan, and execute visual storytelling that resonates with coffee enthusiasts and sets your brand apart. 1. Define Your Brand Story Tip: A brand mood…
The Role of Visual Storytelling in Specialty Coffee Branding No one knew about specialty coffee a few years ago, and now specialty coffee shops are blooming in every big city! Discerning coffee drinkers look beyond taste; they are drawn to brands that communicate their ethos, origin, and craftsmanship visually. Brands that tell a compelling story…
Why investing in a logo designer matters When you’re launching a small business in Switzerland or anywhere else, every investment matters.From administrative costs to website setup, packaging, or supplies, hiring a professional designer can feel like a luxury. Many entrepreneurs start by creating a logo on their own, using templates, AI tools, or quick online…
Your visual identity is more than a logo.It’s the face of your brand, the energy it radiates, the first impression it leaves.And like any identity, it evolves with time. Your business grows, your values become clearer, your tastes shift. Yet your image sometimes remains anchored in the past. So how do you know when it’s…