Branding & Visual identity
A visual identity that reveals the soul of your brand.
Minimal. Sensory. Unique
You have a vision, a universe, a passion.
But for the world to recognise you, to feel your energy , you need more than just a logo.
What you truly need is a brand identity: It means clarifying your visual positioning to build a brand that is cohesive, desirable, and strategic.
Studio Nüwa is a design studio based in Switzerland, specialised in elegant, strategic, and minimalist visual identities.
Why you need a strategic visual identity
Do you have a clear vision of your business?
Do you understand the market you’re in and the competitors you’re up against?
Studio Nüwa supports you through a deeper reflection around your values, your positioning, your ambitions, and your market.
Because creating a logo isn’t just “drawing a symbol.”
It’s about transforming your vision into a visual universe that resonates beyond a first impression.
A well-designed brand guideline (colors, typography, tone of voice, visual codes, usage rules) ensures a coherent and professional image that allows you to:
✓ Increase brand recognition
✓ Strengthen consistency across touchpoints
✓ Reach and attract your target audience
✓ Streamline your marketing efforts
A strong visual identity becomes a force
that works for you, every single day.
Who is this service for?
This service is designed for creators and brands seeking a visual identity that is professional, coherent, and aligned.
Whether you are launching a new business or strengthening an existing brand, the goal is always the same:
to create an authentic, clear and memorable universe.
Wellness, beauty & lifestyle brands
Coffee shops, roasters, restaurants & gastronomy projects
Artisans, creative studios & makers
Independent entrepreneurs & growing small businesses
Established companies aiming to elevate their visual identity
What is included in a full brand identity?
We offer two packages, depending on your needs →
Premium Branding
Timeline: 4 to 6 weeks
A complete visual identity to express your universe and make all your communication tools coherent and professional.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo
✔ Logo icon
✔ Typography system
✔ Colour system
✔ Custom visual elements if needed (backgrounds, patterns…)
✔ 3 rounds of revisions
✔ One asset of your choice*
✔ Full brand guidelines: your complete usage guide
*Optional asset: business card, simple flyer, invitation, banner or social media visual, or any equivalent printed/digital support.digital de votre choix
Essential Branding
Timeline: 3 to 4 weeks
A visual identity for smaller budgets, with the same level of impact.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo✔️ Icon logo
✔ Typography system
✔ Colour system✔️ Custom visual elements if needed (background, pattern…)
✔️ 3 rounds of revisions✔️ One asset of your choice✔️ Simplified brand guidelines
We offer these packages to ensure full transparency.
However, every brand is unique.
We will adjust the offer according to your needs and your vision.
What happens next?
- Questionnaire / Workshop
To begin, I ask a series of questions to understand your activity, universe, goals and market.
These insights are essential to create a visual identity that truly reflects you. - Moodboard
Once the 50% deposit is received, you gain access to your client space on Notion where everything is centralised.
I then create 1 to 2 moodboards to define the creative direction of your brand.
(A moodboard is a visual board composed of images, textures, words and colours that capture a style or atmosphere.) - Logo Design
Once the moodboard is validated, I begin designing your logo.
I will share my proposal with you, and if needed, we will refine it together.
You have up to 3 rounds of revisions.
Once the logo is approved, we finalise the usage guide for your brand. - Brand Guidelines
You will then receive a complete visual manual:
logos, typography, colours, usage rules, examples, mockups and best practices - Final Delivery
After the remaining balance is paid, I deliver all final files (print + web), ready to use immediately.
Looking for a branding approach tailored to the world of specialty coffee?
Discover our dedicated process for roasters, cafés and coffee-related brands →
A la carte
To complement your branding, if you need additional assets, such as a website, packaging design or custom illustration, simply contact us.
Depending on the complexity of the design, we will discuss the best options and define a personalised quote.