Branding for Specialty Coffee Shops
& Roasters
Minimalist, strategic and intentional Brand Identity
specially designed for coffee brands
From the first aroma to the last sip, specialty coffee is all about craft, passion, and authenticity. And above all, transparency.
As a former barista trained in Melbourne, and unshakable coffee lover, I understand the culture, rhythm, and aesthetics of specialty coffee from the inside. This personal background deeply influences the way we approach design at Studio Nüwa.
We create refined, minimalist brand identities that help coffee businesses express their values with intention, stand out in the specialty coffee scene, and connect more meaningfully with their audience.
Whether you’re a coffee roaster, café, or coffee brand,
we would love to help you shape a visual identity that feels as intentional as your brew.
What Our Branding Package Includes
Curious about our process and pricing?
Discover our complete Branding Services, including packages, workflow, and investment details.
For Who
Coffee Roasters
Crafting timeless visuals that reflect your profile & philosophy
Cafés & Coffee Shops
Building cozy yet elevated spaces through branding
Coffee Startups & Importers
Designing global-ready identities with local soul
Why Studio Nüwa
Because coffee and design share the same roots : patience, craft, balance, and emotion.
Each project is guided by simplicity and intention, creating identities that feel grounded, elegant, and human.
We have collaborated with independent coffee brands in France, Japan, Portugal, and United Arab Emirates,
helping them express who they are through design that resonates.
See our past projects in details
FAQ
Q1: What makes specialty coffee branding different?
A: Branding for specialty coffee goes beyond a beautiful logo or packaging. It requires a deep understanding of coffee culture, from origin and processing methods to brewing rituals and flavor profiles. Unlike general branding, specialty coffee branding must communicate quality, authenticity, and the story behind the beans. For example, highlighting single-origin beans, ethical sourcing, or unique roasting techniques can make a brand stand out. At Studio Nüwa, we research your coffee, your values, and your target audience to create a visual identity that resonates with coffee enthusiasts and reflects the uniqueness of your product.
Q2: Do you work remotely with coffee brands outside Switzerland?
A: Yes! Studio Nüwa works with coffee brands worldwide. Thanks to digital collaboration tools, we can manage branding projects entirely online, ensuring smooth communication and high-quality design outcomes, no matter where you are.
Q3: How long does a coffee branding project take?
A: A typical coffee branding project at Studio Nüwa takes between 4 to 8 weeks, depending on the complexity of the brand and the number of deliverables. We ensure each step, from concept development to final design, is carefully crafted to align with your brand’s story and values.
Let’s brew something unique together
If you’re a coffee roaster or café owner looking for a thoughtful, minimalist brand identity, we’d love to hear from you.
📍 Studio Nüwa is Based in Lausanne, Switzerland , but working with clients worldwide.
