Branding, Visual Identity & Packaging Design
for Brands in Canada
Are you a Canadian business (Québec, Ontario, British Columbia or elsewhere in Canada) looking for a designer specialised in branding, visual identity and packaging design?
Studio Nüwa works remotely with Canadian brands and international clients on visual systems built for clarity, timelessness and authenticity.
Why a strong visual identity matters
Do you have a clear vision of your business?
Do you understand the market you’re in and the competitors you’re up against?
Studio Nüwa supports you through a deeper reflection around your values, your positioning, your ambitions, and your market.
Because creating a logo isn’t just drawing a symbol,
and creating a brand identity isn’t just choosing pretty fonts and colors.
It’s about defining a strategic visual identity aligned with your brand’s positioning and goals.
Building a visual system that works across all your communication.over the long term.
A well-designed brand guideline (colors, typography, tone of voice, visual codes, usage rules) ensures a coherent and professional image that allows you to:
✓ Increase brand recognition
✓ Strengthen consistency across touchpoints
✓ Reach and attract your target audience
✓ Streamline your marketing efforts
Branding + Packaging Design for the Canadian market
Across Canada, many brands understand the value of strong packaging.
Whether for food products, beauty, wellness or lifestyle offerings.
We design visual identities that work from the logo to the packaging, ensuring coherence that strengthens brand recognition across every brand touchpoint.
Who this service is for
This service is designed for creators and brands seeking a visual identity that is professional, coherent, and aligned.
Whether you are launching a new business or strengthening an existing brand, the goal is always the same:
to create an authentic, clear and memorable universe.
Wellness, beauty & lifestyle brands
Coffee shops, coffee roasters, restaurants & gastronomy projects
Artisans, studios & creative professions
Independent entrepreneurs and growing small businesses
Established businesses and cultural institutions aiming to elevate visual identity
What is included in a full brand identity?
We offer two packages, depending on your needs.
Note: Prices are shown in CHF. Approximate CAD equivalents are available on request. Projects are completed remotely with international billing.
Premium Branding
Timeline: 4 to 6 weeks
A complete visual identity to express your universe and make all your communication tools coherent and professional.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo
✔ Logo icon
✔ Typography system
✔ Colour system
✔ Custom visual elements if needed (illustrations, patterns…)
✔ 3 rounds of revisions
✔ One asset of your choice*
✔ Full brand guidelines: your complete usage guide
*Optional asset: business card, simple flyer, invitation, banner or social media visual, or any equivalent printed/digital support.digital de votre choix
Essential Branding
Timeline: 3 to 4 weeks
A visual identity for smaller budgets, with the same level of impact.
INCLUDED
✔ Strategic brand alignment + research
✔ Main logo
✔ Secondary logo✔️ Icon logo
✔ Typography system
✔ Colour system✔️ Custom visual elements if needed (background, pattern…)
✔️ 3 rounds of revisions✔️ One asset of your choice✔️ Simplified brand guidelines
We offer these packages to ensure full transparency.
However, every brand is unique.
We will adjust the offer according to your needs and your vision.
What happens next?
1. Questionnaire / Workshop
We begin with an exchange to understand your business, audience, objectives and positioning.
This phase helps align the project, clarify expectations and define a solid foundation before moving into creation.
2. Moodboard / Art Direction
Once the 50% deposit is received, you gain access to your client space on Notion where everything is centralised.
We develop one to two moodboards to define the visual direction of the project, including styles, colors, textures and references.
This step ensures that we share the same vision before moving forward with design.
3. Logo Design
Based on the approved direction, we develop the logo proposals.
You have up to 3 rounds of revisions.
We then refine the selected concept together through up to three revision rounds, allowing the design to evolve and be precisely adjusted.
4. Brand Guidelines
Once the logo is validated, we build the complete visual system:
Colors, typography, logo variations, usage rules, examples and best practices.
This document ensures visual consistency across all applications, over time.
5. Final Delivery
You receive all final files for both print and digital use. Your visual identity is ready to be deployed across all relevant media.
A Guide to Preparing Your Visual Identity
Planning a branding or rebranding project, but unsure where to start or what budget to anticipate?
To help you gain clarity before moving forward, Studio Nüwa has created a clear, practical guide designed to support you in preparing your visual identity project.
Inside the guide, you’ll find:
✦ The key stages of a visual identity project, from briefing to final delivery
✦ A ready-to-use checklist to help you prepare and brief your designer with confidence
✦ Realistic budget ranges for the Swiss and European markets
Why choose Studio Nüwa
A clean and smart aesthetic
6+ years of graphic design expertise and 15+ years in communication
Local + international
→ based in Lausanne, but with a broad and multicultural vision
A personalized approach
→ every project is unique, no “copy-paste” design
Communication in French, English, and Japanese
They trusted us
A Chameleon Studio
I’m Mélanie, a freelance graphic designer and founder of Studio Nüwa.
I work with brands worldwide, including in Canada and Japan , to create elegant, minimalist and timeless visual identities and designs.
Inspired by a multicultural background that combines aesthetics and strategy, my approach focuses on clarity and consistency to create impactful visuals tailored to your industry and your vision to achieve your goals.
I like to prioritize active listening, trust-based relationships, and long-term partnerships.
What drives me is giving your message a voice and shape, and adding character to your image.
Contact us to discuss your project and receive a tailored quote.