When you’re launching a small business in Lausanne, Switzerland or anywhere else, every investment matters.From administrative costs to website setup, packaging, or supplies, hiring a professional designer can feel like a luxury. But a well-crafted brand identity is one of the most strategic investments you can make.It’s not just about making your logo look nice:…
Your visual identity is more than a logo.It’s the face of your brand, the energy it radiates, the first impression it leaves.And like any identity, it evolves with time. Your business grows, your values become clearer, your tastes shift. Yet your image sometimes remains anchored in the past. So how do you know when it’s…
Packaging is undergoing a profound transformation. Between regulatory constraints, shifting consumer expectations, and brands’ desire to express themselves differently, eco-design is redefining the visual language of graphic design.In a world where sustainability is no longer an option but a necessity, packaging has become both a visual signature and an environmental statement. Far from being a…
What does a brand strategy include? Brand strategy is like the blueprint, the master plan for the brand you want to build. It defines the unique position that only you can occupy in the market because it reflects your authenticity.It allows you to create a connection with your audience, differentiate yourself from competitors, and bring…
Using your logo consistently and frequently forms a recognizable and memorable visual identity. But what happens when you have to stretch, crop or resize your logo to fit? The answer: you are damaging your visual identity. Today we are going to talk about how you can create a consistent visual identity with the flexibility of…